Logo Competition for Asatru Europe Network

Context

The Asatru Europe Network needs a logo to reflect its values and identity. Our new logo will be selected by the board through a public competition  to ensure fairness and creativity.

Decision

The logo will be selected by open competition, applying the following rules:

Submission Requirements

1. Deadline: Proposals must be submitted by IASC 2025 (25.07.2025) to board@asatru-europe.network.

2. Format: Submissions must be vectorized (e.g., SVG, AI) for scalability.

3. Colour Options: Include both colour and black-and-white versions for versatility.

4. Theme: Designs should represent the network’s heritage, unity, connection, and values.

5. Licensing: Unlimited usage license to be transferred to the Asatru Europe Network.

Selection Process

1. Review: The board will evaluate all submissions.

2. Announcement: The chosen design will be announced at IASC 2025.

3. Prize: The winner receives public recognition, a 0.7l bottle of mead, and their design becomes the official logo.

Rationale

• Inclusivity: An open competition allows all members to participate.

• Transparency: Clear guidelines ensure fairness.

• Practicality: Requiring both colour and black-and-white designs ensures usability. Vectorized formats guarantee high quality.

• Timeliness: Aligning the deadline with IASC 2025 ensures timely selection.

Status

The board will share this decision with the community and manage the process.

Alternatives

1. Hire a Designer: Rejected; the board has chosen to promote community involvement and reduce costs.

2. Relax Requirements: Rejected to avoid low-quality or impractical designs.

3. No Logo: Rejected as a logo is essential for branding.

Consequences

• Community Engagement: Encourages member participation.

• Brand Identity: The logo will unify the network’s communications.

• Board Resources: The board must oversee submissions and manage the process.